COMMUNICATIONS AND PUBLIC RELATIONS
Content marketing
In a world saturated with information, standing out in the market requires more than just an online presence. The key to success is building lasting relationships with your customers, for example through relevant content. Content marketing is the process by which we develop and amplify your voice in the market, ensuring that it’s in line with current trends, substantive and valuable.
What is content marketing?
Content marketing is a strategic approach to the creation of consistent content aimed at attracting and retaining a specific audience. What sets it apart from traditional advertising is its focus on providing only valuable content, tailored to a specific audience.
We believe that well-designed content not only teaches, but also helps you stand out from the competition. That’s why we create messages that effectively reach your audience, solving their problems, answering their questions and building trust. We know the recipe for how to develop content marketing strategies that deliver measurable results.
We will create engaging content for your brand.
Examples of our content marketing solutions
With our many years of experience, we provide a wide range of solutions that support your business goals. After a thorough analysis of your needs and objectives, we select the right tools, such as:

Expert articles
They help build expertise and generate organic traffic.

Multimedia content
They engage and capture attention while teaching.

Webinars
They allow you to interact with your audience, educate the market and establish yourself as an expert.

Educational materials
They reinforce the brand’s position as an expert in its sector.

Reports and analyses
They demonstrate a comprehensive understanding of the market and present collected data on specific issues, building credibility and brand authority.
What does content marketing offer?
Strategically planned and properly implemented content marketing campaigns bring tangible business benefits to companies, such as:
Regularly publishing valuable content increases a brand's visibility in search results, attracting organic traffic to the site.
Valuable content attracts information seekers and ultimately leads to new customers.
Creating and publishing content that responds to current customer needs strengthens brand loyalty and keeps customers coming back for more.
Content created with the audience in mind engages them to interact with the brand - through comments, shares or participation in online events such as webinars.
Substantive and in-depth educational content supports the building of an expert image in the industry. Customers are more likely to choose brands they trust and associate with knowledge and reliability.
Why is it so important?
Content marketing is essential for building relationships with audiences because it relies on natural and authentic messages. More than advertising, it is a way of having a dialogue with potential and existing customers, where the brand not only speaks, but also listens and responds to the needs of its target audience.
With the right content, your brand can build its identity, engage its audience and form long-term relationships based on trust.
Strategy & results
LIVE THE TIMELINE TO LEARN MORE
Every business is different, so our process begins with an in-depth analysis of your brand, target audience and business objectives. This allows us to create a personalised strategy that reflects the individual needs of your business and also takes into account its future growth. We use advanced tools and technologies to ensure content marketing campaigns are consistent and effective.
Needs analysis
Development of an action strategy
Content creation
Distribution of content
Monitoring and optimisation
Content distribution channels
WHICH CHANNELS DO WE USE?
Creating valuable content is only the first step in an effective content marketing strategy. In order to achieve the desired results, it is crucial to ensure that the materials created reach the right audience, at the right time and through the best communication channels.
Whether you’re just getting started with content marketing or looking for a way to strengthen your strategy, we’re here to help. With our experience, cutting-edge tools and proven solutions, we’ll help you stand out from the competition, increase your visibility and establish lasting relationships with your audience. When you choose to work with us, you’re investing in your brand development and long-term success.
All you need, in one place:

Content marketing
We create messages that effectively reach your audience, solving their problems, answering their questions and building trust.

Employer branding
We create comprehensive strategies that differentiate your company in the labour market and build team loyalty.

Influencer marketing
Each campaign is individually tailored and our strategy is based on trust, authenticity and high-quality content.

International communications
We draw on the expertise of local experts and together we create a network of agencies to support our clients in their communications in more than 60 markets.

Personal branding and expert positioning
With the support of our agency, an expert with valuable industry knowledge and experience has the opportunity to become a widely recognised industry opinion leader.

Media Relations
Building media relations is based on a wide range of activities that we tailor to the needs, objectives and nature of your business.

Social Media
We will help you harness the full potential of social media to get your brand where its audience is.

Corporate PR
Conducting effective activities in support of business objectives and promoting goodwill requires a well thought-out strategy, which we can prepare for you.

Public affairs
Influencing the direction of public discourse, building and maintaining strong relationships with legislators and engaging and monitoring stakeholders all fall within the broad scope of our PA services.

Reports and analytics
We will conduct an audit of your company's communications, prepare a report on the most effective marketing tools for your industry.

Communications strategy
Our approach is based on audit, creativity and efficiency. We create strategies that not only stand out, but also deliver real business benefits.

Brand strategy
The brand strategy created by our experts in collaboration with your company's decision-makers is a structured proprietary process, built on years of experience. See what a full brand strategy includes:

Crisis interventions
With our support, your company will have a real impact on the narrative, preventing the crisis from escalating.

Crisis prevention
Professional PR agencies that, like Planet Partners, specialise in crisis management have experts on board with the knowledge and experience to minimise the negative effects of a crisis and protect a company's reputation.

Animation and video editing
From explainers to social media adverts, our 2D animations capture attention, build engagement and enhance your brand communication.

Corporate identity
When creating a visual identity, we analyse many factors, including your industry and your competitors' visual communication. With a well-thought-out Visual Identity, you will attract attention and stand out in the market.

Digital campaigns
Every successful advertising campaign is the result of a thoughtful process. Find out how we create campaigns for our clients that achieve their objectives, including sales, awareness (reach) and employer branding.

Graphic services
We specialise in developing creative, aesthetically pleasing and functional designs to support brands at various stages of development.