COMMUNICATIONS AND PUBLIC RELATIONS

Employer Branding

Employer branding is about building your company’s image as an attractive employer, both internally and externally. It is how your company is perceived by current employees, potential candidates and the wider job market. A strong employer brand attracts the best talent and increases the engagement of existing employees, which directly impacts on the growth of the whole organisation.

Stand out in the labour market

Standing out in the labour market requires a comprehensive approach that includes both external and internal employer branding. This makes it possible to effectively build the image of a credible and attractive employer, but also to take care of existing employees.

External employer branding

It includes activities aimed at candidates and external stakeholders, such as brand communication on job portals, social media, advertising campaigns and building a positive image on opinion platforms.

Internal employer branding

It is about nurturing relationships and employee engagement, encompassing a good atmosphere, integrations and development and support programmes.

0 %
of people in Poland

pay attention to a company’s reputation when choosing a new employer, and 61% of those considering a job change take non-wage benefits into account (Pracuj.pl survey ‘Poles in a new work environment’, 2021).

0 %
workers

are already actively looking for a new job or are planning to change in the near future (Pracuj.pl study ‘Professional mobility of Poles’, 2024).

0 %
respondents

openly declare that they are ready to consider an interesting job offer (Pracuj.pl study ‘Professional mobility of Poles’, 2024).

We will create a strong employer brand.

What do you gain from image building?

A well-planned employer branding strategy is an investment that translates into organisational growth. We create comprehensive strategies that differentiate your company in the labour market and build team loyalty.

You will attract the best talent

You will gain candidates who are a perfect fit for your company culture, making the recruitment process easier.

Strengthen team commitment

You will improve the working atmosphere, which will translate into more loyal and motivated employees.

You will build a positive image

Your company will become more attractive to both potential employees and business partners.

Save time and resources

Better matching of candidates to company needs and more efficient recruitment processes will reduce costs and speed up hiring.

We will help you create a strong employer brand

USE THE TIMELINE TO LEARN MORE

An effective employer branding strategy is key to attracting talent and building an engaged team. To be effective, it requires precise planning, an understanding of the needs of both existing employees and candidates and consistent implementation of actions. With our support, you will create a strategy that is perfectly tailored to the specifics of your company and its needs.

Steps to create an employer branding strategy:

Audit of the current situation
To begin, we analyse how your company is perceived in the labour market, both by potential candidates and existing employees. This is key to understanding your starting position.
Definition of objectives
We will define together what you want to achieve: more applications, a better reputation on feedback portals, improved team satisfaction or overall image building as a desirable employer.
Consistent communication
We create a thoughtful and authentic narrative that reflects your company values. We focus on both external communications aimed at candidates and internal communications that reinforce the loyalty of existing employees.
Analysis and optimisation
We regularly monitor the effects of the measures implemented, ensuring flexibility and making optimisations where needed.

We offer a full range of services in the area of employer branding

Strategically planned and properly implemented content marketing campaigns bring tangible business benefits to companies, such as:

Audits and employer branding strategies

We carry out a detailed analysis and develop a strategy that will enhance your employer image.

Creative recruitment campaigns

We create innovative recruitment campaigns that effectively attract high value candidates.

Content marketing

We create valuable content that builds engagement both internally and with candidates.

Consulting and advisory services

We offer strategic support, helping to build a strong employer brand step by step.

Liaising with trade and HR media

We increase your company's visibility in key media, reaching potential employees.

Social media support

We manage your social profiles, creating consistent and engaging brand communication.

See how we helped our clients

With our many years of experience in employer branding, we help companies successfully attract the best talent and build engagement among employees. We implement campaigns that support the development and positive image of the employer in the market.