COMMUNICATIONS AND PUBLIC RELATIONS

Influencer marketing

Your brand deserves caring and authentic relationships with your audience. At Planet Partners, we know how important it is that your brand message reaches the right audience through trusted creators. We take care of the complete handling of campaigns with influencers, from precise planning to implementation and close monitoring.

Trust us and together we will build relationships that will bring your brand lasting benefits!

Our action strategy

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Every successful influencer campaign is the result of a thoughtful process, tailored to the individual needs of the client. Here is how the cooperation proceeds step by step:

Analysis of needs and target group
We start with a thorough understanding of your brand, its goals and expectations. We analyse the target audience to determine precisely who the campaign should reach.
Choosing the right influencers
We choose the creatives that best fit the brand's character - from micro-influencers building local communities to top creatives with broad reach. We focus on authenticity and value alignment to make the campaign credible and engaging.
Developing campaign strategies
We develop a comprehensive cooperation strategy, tailored to your needs. We take care of the consistency of the message, the form of the content and the timetable so that the campaign achieves its objectives.
Coordination of cooperation and campaign implementation
We take care of the full coordination - from negotiating terms and conditions with influencers to content production and publication. We oversee every stage to ensure that the campaign runs smoothly and according to plan.
Summary of the campaign
After the completion of activities with influencers, we prepare a report summarising the results. We evaluate the effectiveness of the activities and draw conclusions for future collaborations.

We will run an effective influencer campaign for you.

Increase your reach with influencer marketing

Investing in influencer marketing is a step towards increasing the credibility and reach of your brand.

Influencer marketing has become an integral part of many companies’ promotional strategies. Thanks to close relationships with their communities, influencers can naturally and authentically influence consumers’ purchasing decisions. What is more, this market segment is also growing rapidly in Poland, and brands are more willing to work with online creators to increase their reach.

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dollars

the estimated value of the influencer marketing market in 2024 – up from USD 21.1 billion in 2023 (The State of Influencer Marketing 2024 report).

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of marketers

plans to increase spending on influencer partnerships and new outreach channels (Nielsen Annual Marketing Report 2024).

0 %
of Polish Internet users

familiarises with materials prepared by influencers (SW Research on behalf of UOKiK, 2022)

0 %
of Polish Internet users

makes purchasing decisions based on influencers’ recommendations (SW Research on behalf of UOKiK, 2022)

0 %
of consumers

aged 15-24 buy products influenced by influencer content (SW Research on behalf of the OCCP, 2022)

Effectiveness backed by experience

As a PR agency, we have been helping brands build valuable and long-lasting relationships with influencers for years, ensuring that every step is carefully considered and tailored to the specific market. Each campaign is individually tailored to the client’s needs and our strategy is based on trust, authenticity and high-quality content. Our experience includes the implementation of successful campaigns in a variety of industries with measurable results.