This is fundamental in media relations. Press releases allow journalists to find out about a company’s latest developments, showcase its offerings and, in crisis situations, proactively present their own position.
Press releases are often a journalist’s first contact with a brand, which is why we ensure that the materials we distribute are of the highest quality and provide the media with factual, valuable information.
A reliable way of building a strong corporate image is through appearances of its representatives on television, radio, as well as newspaper interviews and commentaries and expert articles. These types of activities allow us to reach a wide audience not only with information about the company’s existence, but first and foremost to broadly present its offer and showcase the expertise of its representatives.
For our clients, we arrange appearances in carefully selected media: television, radio, newspapers or on channels run by opinion leaders, such as YouTube and podcasts. We support them in preparing for the interview, if necessary during the interview, and in the process of authorisation and publication of the interview.
In collaboration with clients, we also prepare expert material: articles and commentaries, both at the request of the media and for proactive arrangement. Together, we look for the most up-to-date topics and interesting aspects of the company’s activities, with which we go out to the media.
Most often associated with press conferences, but it does not end there. Press breakfasts, workshops, Q&A sessions with company experts, product training or joint trips to Poland and other countries – we organise meetings with journalists in various, often creative forms. During the pandemic, we successfully conducted press conferences in virtual space, inviting journalists to a lunch delivered right to their door.
Meeting journalists is a great opportunity to establish a close relationship with them and make yourself memorable, but also to present your company and product in detail and clarify any potential doubts.
Some occasions call for something more than just a press release to be sent to the media. To get journalists interested in the topic of a new product, an important anniversary or success, we prepare PR packages and creative dispatches for our clients. We have already sent, among other things, space juices celebrating the delivery of equipment for the JUICE mission, test tubes full of ‘Martian’ soil or samples of ecological carpets. What can we prepare for you?
We also organise product dispatches, the high quality and consistency of which with the image we always take care of.