CRISIS MANAGEMENT

Crisis interventions

Every company, regardless of size and industry, is vulnerable to a crisis that can threaten its image, customer trust and market position.

The causes of a crisis in a company can range from product problems to internal irregularities that see the light of day. Failure to react quickly and appropriately may exacerbate the problem, leading to permanent damage to the company’s image. As practice shows, it is not the crisis itself that most often ruins a company, but the lack of adequate and timely communication with the environment.

IN CRISIS

How can we help?

Internal communication

Communication within the team is key to successful crisis management. Employees can become the greatest ambassadors or stewards of a crisis. Therefore, they should be the first to know about any major changes and important steps.

In support of internal communication:

  • We will implement anti-crisis procedures;
  • We will prepare a communication plan and select the appropriate tools;
  • We will determine the content of communications together with lawyers and management;
  • We will prepare a selected team member to speak to employees or partners.

External communication

When a crisis occurs, reaction time is of paramount importance, and time is the most important resource (anyone who has experienced a social media crisis situation knows this…). Our agency’s experts have the tools to quickly diagnose the situation and respond accordingly. With our support, your company will have a real impact on the narrative, preventing the crisis from escalating.

Among other things, we provide ongoing monitoring of the situation, the creation of official statements and rapid communication with the media and the public.

We will take care of your brand in crisis.

Crisis management – steps

USE THE TIMELINE TO LEARN MORE

STEP 1
We will implement anti-crisis procedures.
STEP 1
STEP 2
We will prepare a crisis communication plan and select the appropriate tools.
STEP 2
STEP 3
Together with the lawyers and the board/crisis staff, we will establish lines of communication.
We will create communications for employees, customers, partners, opinion leaders, authorities and other stakeholders, as well as materials for the media (statements, press releases, interview arrangements, answers to journalists' questions, etc.);
STEP 3
STEP 4
We will monitor and analyse media, competitor or stakeholder movements.
STEP 4
STEP 5
We will conduct a media training session
We will prepare the selected person to appear in front of the camera and talk to journalists.
STEP 5
STEP 6
If necessary, we will take over crisis communication (external spokesperson function).
STEP 6

What do our agency's crisis processes and procedures look like?

Crisis staff

When a crisis emerges, the first stage of communication is taken over by the Account Manager, who is in constant contact with the crisis staff at the client company, a selected industry expert (from the client’s industry) and a crisis management expert.

Monitoring and analytics

The Planet Partners team immediately strengthens the ongoing monitoring and analytics of media and social media, as well as Google search trends.

Taking over the role of spokesperson

If the crisis escalates and it is necessary to expand the team, a crisis management expert is permanently included in the communication (for the duration of the escalation), who takes on the role of spokesperson for the company.

What does the external press officer service consist of?

We recommend this solution to companies that need efficient representation of its interests in official media appearances.

A spokesperson on behalf of Planet Partners:

  • Responds immediately to the current situation;
  • Represents your company in the media;
  • Will advise in a crisis situation;
  • Will create press releases;
  • Will ensure ongoing contact with journalists;
  • Plans communication changes with you;
  • Monitors and analyses media publications.

What does post-crisis communication management look like?

If your company needs to implement an image repair programme:

  • We will carry out an analysis of the course of the crisis;
  • We will develop a post-crisis image management strategy (repair programmes) and recommendations for changes in procedures (verification and modification);
  • We will implement the recovery programme (content development, designation of communication channels, budget management);
  • We will implement new anti-crisis procedures.

Is your company's reputation at risk? Don't wait!