CRISIS MANAGEMENT

Crisis prevention

Every company, regardless of industry and size, can face a crisis situation – including yours.

We live in an information society, and every hour during which a company representative does not speak up about the crisis can result in irreversible image damage. However, you can prepare for a crisis situation!

What could happen to your company?

Types of image crises

If you have ever wondered what could actually happen, this paragraph is for you! Crises can take many forms, depending on the specifics of the company. The most common are:

Product quality problems

Defective or unsafe products can lead to loss of customer confidence and the need for corrective action.

Labor scandals

Employee misconduct, mobbing, or other unethical behavior can quickly become media news. Scandals at management levels have the greatest impact on a company's reputation.

Cyberattacks

Data loss and hacker attacks are currently one of the most serious threats, especially for companies that base their operations on IT systems and companies that collect their customers' data (banks, medical facilities, e-commerce).

Negative media campaign or slander

Attacks from journalists or competitors – even unfounded ones – can affect a company’s image and customer relations.

Accidents at work

Any event that threatens the health and life of employees or customers affects the company's image and requires an appropriate response – both internal and public.

We will help you prepare for an image crisis.

Multi-level support

Professional PR agencies that specialize in crisis management, like Planet Partners, have on board experts with knowledge and experience in minimizing the negative effects of a crisis and protecting the company’s reputation.

Our agency offers support at many levels, creating dedicated tools such as an anti-crisis manual, action scenarios and an anti-crisis shield.

Crisis prevention – how can we help?

USE THE TIMELINE TO FIND OUT MORE

A crisis management strategy in an enterprise consists of 3 basic steps:

STEP 1
Audit
Risk mapping: Together we will prepare a list of reputational risks. Then we will determine which of them are key to the brand's image and what is the ratio of their impact on reputation to the probability of a given situation occurring.
STEP 1
STEP 2
Anti-crisis shield
  • We will define the composition of the crisis team and establish a basic (common) communication channel in the event of a crisis.
  • We will prepare a crisis manual and possible scenarios for the development of the crisis. We will establish internal rules in the event of a crisis: assign roles and responsibilities and rules for the flow of information.
  • We will launch analytics - monitoring traditional and social media.
  • STEP 2
    STEP 3
    Simulations
    We will conduct exercises that allow you to check the team's preparation for crises, assess the speed of reaction and effectiveness of communication. This fully personalized crisis management training to the needs of your company is also an excellent tool in the field of team building.
    STEP 3

    Crisis Manual – what is it?

    The Anti-Crisis Manual is a comprehensive document that provides a guide to actions in crisis situations. It includes, among others:

    Procedures

    A crisis action plan that includes actions to be taken if different scenarios develop.

    Assignment of roles in the crisis management team

    Key people in the company responsible for managing crisis communications.

    Rules and channels of communication

    Determining how and when to communicate with the media, employees, customers, and other stakeholders. Designating channels for communicating information (e.g. social media, website, traditional media).

    Our services within the framework of anti-crisis activities are designed so that, if necessary, the crisis team can successfully manage the crisis itself – without the support of expensive advisors and experts.

    For companies that decide to create an anti-crisis strategy with us, we offer special prices for the subsequent management of crisis communication.