STRATEGY AND CONSULTING

Brand Strategy

Both business clients and consumers are eager to enhance their own reputations by using the services of valued and well-known brands. Reports from the research firm McKinsey show a correlation between a company’s revenue and the strength of its brand.

A brand is not just a logo, colors or typography. It is a story that builds an emotional connection with customers, creates a lasting relationship and distinguishes the company on the market.

How to enter the market with a new brand? A company’s success begins with a well-thought-out brand strategy and a well-planned communication strategy.

What do you gain with a brand strategy?

A brand with a clearly defined strategy engages its customers more effectively. Through the right narratives and values, customers become brand ambassadors, sharing their positive experiences.

A brand strategy is an investment in the future that provides a company with stable growth, a strong market position, and a long-term competitive advantage.

We will develop a strategy for your brand.

Brand strategy - what for?

Communication direction

Brand strategy sets the direction for communication with external and internal customers. The main goal of the document is to create a lasting and consistent communication code and guidelines that will be used in brand communication.

Brand Architecture

Another important goal is to establish general principles that illustrate the connections and dependencies (brand architecture) of current and future products and to communicate the company’s business benefits in a logical, consistent and simple way.

Consistent image

A well-built strategy creates an attractive and consistent brand image in the eyes of consumers, making it easier to sell a product or service. A brand is a name, symbol, term, design, graphic sign, or a combination of these used to identify and distinguish a product or service from those of competitors.

Brand strategy step by step

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The brand strategy created by our experts in cooperation with your company’s decision-makers is a structured, proprietary process, built on years of experience. See what the full brand strategy includes:

STEP 1
Insight: Customer needs and problems vs internal stakeholders in relation to other brands
  • Interviews with decision makers
  • Analysis of current brand communication
  • Brand personas
  • Points of Differentiation (brand analysis and analysis of indicated competition)
  • Reason To Believe
  • Brand Position
  • Summary of developed conclusions
  • STEP 1
    STEP 2
    Brand Personality
  • Defining the brand archetype and guidelines for verbal and graphic communication style
  • SURVEY (15 minutes) for your company's employees and decision-makers
  • Analysis of results
  • Presentation of results and indication of the link between the results and the brand's organizational culture
  • Brand values ​​
  • Brand promise
  • Presentation of results and discussion
  • STEP 2
    STEP 3
    Brand Architecture
  • Discussion of the proposal
  • SWOT analysis
  • Preparation of a document summarizing steps 1, 2 and 3.
  • STEP 3
    STEP 4
    Brand Execution – brand communication strategy
  • Communication goals – short-term, long-term
  • Characteristics of target groups (up to 5)
  • Analysis of communication activities of selected competitors (3-4 brands)
  • Creation of a message house (brand claim, key messages, CTA, Q&A)
  • Communication contexts (topics, areas, pretexts for communication)
  • Communication channels and tools – selection and guidelines (website, media, social media, trade fairs, other)
  • Communication schedule for the first 12 months
  • Corporate Identity
  • Discussion of the proposal
  • Final document
  • STEP 4

    Rebranding in the company

    Do you already have a brand strategy, but your company image needs a refresh? It’s time to rebrand!

    Rebranding - examples:

    Visual changes and adaptation to trends

    Refreshing the logo, typography and colors to give it a more modern character without changing the brand identity.

    International expansion of the company

    Adapting identification and communication to local markets.

    Changes in visual identification and communication after a merger or acquisition

    Contact us and we will discuss together what the rebranding process will look like in your company!