STRATEGY AND CONSULTING

Communication strategy

Effective communication strategy – how to reach customers?

A communication strategy is not only a tool used to build a brand image, but also an important element of managing everyday relationships within the company and with its environment. It is essential when your company wants to communicate effectively with various stakeholder groups: employees, customers, business partners and the media.

Edelman Trust Barometer research shows that 85% of consumers expect companies to be transparent in their communications, which has a direct impact on building customer trust and loyalty.

It is through consistent communication that your brand will become recognizable and its message credible.

When does a brand or company need a communications strategy?

Planet Partners will help you create and implement a communication strategy by analyzing the needs of the company and its environment, defining communication goals, and adapting communication channels and tools. In this way, your company gains support in building relationships with stakeholders and manages its reputation more effectively, maintaining control over communication and maintaining consistency of message.

Our communication strategies are designed to enable your team to implement the plan independently – without the need for support from a PR or marketing agency.

We will create a communications strategy for your company.

Scope of a complete communications strategy

  • Analysis of the initial situation based on the audit;

  • Analysis of the communication activities of the competition (how the competition talks about itself, what tools and channels it chooses);

  • Audience segmentation: identification and analysis of target groups, communication personas;

  • Development of communication objectives;

  • Communication basics: creating messages that resonate with the audience, strengthen brand positioning and build customer loyalty:

    • brand essence

    • big idea

    • key messages

    • storytelling – a new story for the brand.

  • Recommendation of the main channels and methods of communication to build the brand’s presence (brand communication strategy in social media, public relations, content marketing, personal branding, CSR); Selection of media and channels for communication; Preparation of a suggested list of topics for media relations, own content, etc.; Schedule and budget distribution on the Polish market (in a 12-month perspective); Evaluation: recommendation of tools for measuring and monitoring effects.

As part of the package, the Client receives 3 consultations:

USE THE TIMELINE TO FIND OUT MORE

STEP 1
Introductory meeting
Familiarization with the work method and the client's needs
STEP 1
STEP 2
Verification meeting
Presentation of strategic directions by the Agency and their verification with the Client
STEP 2
STEP 3
Meeting during which the Agency presents the Strategy
STEP 3

Why us?

Our approach is based on audit, creativity and efficiency. We create strategies that not only differentiate but also bring real business benefits.

“Discovery is not about seeking new lands, but about seeing with new eyes.”