STRATEGY AND CONSULTING

Reports and analytics

At Planet Partners, we will analyse your competitors’ communication, conduct an audit of your company’s communication, and prepare a report on the most effective marketing tools for your industry.

These types of analytical and advisory tools are essential for your company and marketing department to:

compete effectively on the market,
avoid mistakes and better adapt your strategy to customer needs,
optimise marketing budgets,
increase sales efficiency.

What can we do for your company?

Identifying the strengths and weaknesses of the competition

Want to know what works and what doesn't? Analyzing your competitors' communication with the market allows you to understand their strategy. This allows us to determine which actions are effective and which may be ineffective.

Building a competitive advantage

Stay ahead of the competition! Tracking trends and changes in communication across markets in your industry and in the communication strategies of your competitors will help your company adjust its communication directions before the market becomes saturated with a specific message.

Monitoring market positioning

Analyzing your competitors’ communications provides insight into how others are positioning their brands and products in the marketplace. If your competitors are emphasizing low prices, your company may want to focus on quality, innovation, or customer service. Find your place in the marketplace by offering a unique value proposition!

Assessing the consistency and effectiveness of your brand's communications

An internal and external communication audit will allow you to assess whether all channels convey a consistent company image and achieve specific goals. Our experts will help you detect areas where communication may be ineffective or even inadequate. These may be mismatched messages, errors in communication channels or poor audience engagement. Identifying such problems allows you to introduce improvements that will increase the effectiveness of communication.

Budget optimization

Analyses allow you to optimize your marketing budget and focus your activities on the most effective solutions.

Adapting to changing market conditions

The market and customer preferences are constantly changing. Regular communication audits will help your company keep up with these changes, adapting the message and communication tools to new challenges and audience expectations.

We will prepare a report tailored to your brand's needs.

Reports and analyses for communication purposes

How can you support your prospects in the buying process? And what motivates shoppers to spend more?

As Gartner’s report proves, the key may be to empower them to learn on their own. When a B2B buyer has the opportunity to stop and better understand what they need to achieve their goals, they are 147% more likely to spend more than they originally planned.

It’s no wonder that content marketing plays a key role in B2B communications, supporting buyers at various stages of decision-making and providing them with useful information. Nearly half of American CMOs plan to increase their content marketing budgets in 2025 (according to the Content Marketing Institute).

0 %
of B2B sales

are driven by changes in the organization (such as digital transformation or operational changes) according to Gartner’s report (2023).

0 %
of B2B buyers

say the number of changes in their organization is overwhelming.

Do you want to assure your customers that your solution is the best and your company is the most reliable partner?

Planet Partners experts will prepare: Industry reports – Trendbooks – Social Impact Reports – White Papers

Industry report

A comprehensive study on a specific industry or market that analyzes current trends, challenges and future forecasts. Industry reports are based on research data, competition analysis and expert opinions. They are a valuable source of information for companies that want to better understand the market and make informed business decisions. The more unique information they contain, the greater their value – also for the media.

Trendbook

This is a publication that focuses on key trends that affect a given industry or market. Reading a Trendbook gives you some insight into the future and helps you predict changes in consumer behavior and technological developments. This type of publication positions your company as innovative and forward-looking.

White Papers

These are studies that explain complex technological, regulatory, or business issues in the context of a given industry. White papers are an educational and marketing tool. They position a company as a leader and expert in the industry.

Social Impact/Contribution Reports

It aims to present the impact of a specific organization or company’s activities on society. Such reports are becoming increasingly popular among companies that emphasize sustainable development, social responsibility (CSR) and ethical business conduct.

What is it like to work with us?

Even if you are not our regular client or do not have the budget for regular communication services, we can implement an analytical or content project for your company!

Schedule a free consultation and we will:

  • Advise which publication will be suitable for your target group;
  • Check if you need a brand communication audit;
  • Help define the needs of your recipients.