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Communications of the world’s fastest growing smartphone brand

realme is a technology brand whose ambition is to set trends and provide young people with products that guarantee an unforgettable experience. In Poland, realme has been present since April 2020, and already in the second quarter of 2021 it joined the TOP 3 smartphone suppliers in the country. In less than three years, that is, in record time, the realme brand has sold 100 million phones worldwide.

Client

realme Poland

Cooperation

Long-term

Market

Poland

Challenge

We started product and corporate PR for the realme brand in Poland several months after the manufacturer officially entered our market. The agency’s main task was to further build brand recognition among target customers and KOLs, and to plan and execute product communications.

Building new brand recognition in the Polish technology market.

Planning and executing commercial and organic collaboration with media and influencers, establishing lasting relationships with KOLs.

Support in organizing events, such as meetings with journalists and product launches during the pandemic, introducing many restrictions.

Solution

The key task of the agency has become the successive establishment and maintenance of relationships with the media and opinion leaders especially from the technology, business, gaming or lifestyle industries.

Ongoing media planning for PR activities and its implementation (organic and commercial cooperation), as well as product PR and management of the pool of devices to be tested;

Content marketing and preparation of custom materials for the Client;

Implementation of creative activities, support in the organization of events and promotional campaigns.

Results

10 000+

publications in trade and general media

500+

published product reviews

60+

awards and editorial recognition for the realme brand, including the title of Debut of the Year in the 2020 TechAwards poll

Co-organization and PR support of 10 product launches, including 15 smartphone models and more than a dozen other devices and accessories.

TOP 3 position in Poland in terms of the number of devices sold in the second quarter of 2021. (according to Canalys listing).

Selected publications

spidersweb.pl

Kuba Klawiter (YT)

forbes.pl

benchmark.pl

Kaluch (YT)

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Narzędzie 1

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Przykładowe realizacje

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