Client
InnoEnergy CEE
Cooperation
Project
The PowerUp! project was dedicated to start-ups from 24 CEE countries. The main organizer – InnoEnergy’s CEE headquarters based in Krakow – implemented it in cooperation with HUBs across the region. They had different backgrounds, marketing expertise and levels of involvement in promoting the project. The primary goal – to encourage start-ups to apply to the competition – could not be forgotten. In addition, the client was keen to build the image of InnoEnergy as a reliable business partner among representatives of large industry and corporations in the energy sector.
Building the image of InnoEnergy as a reliable business partner
Effective communication outreach to both startups and representatives of large industry and corporations in the energy sector
Reaching out to cleantech solution developers from 24 countries with information about the PowerUp! competition and opportunities
Deepening the media discourse (including in the opinion media) in the area of project issues
Due to the many challenges of designing communications for 24 markets, we have set our sights on developing a communications program adaptable to each market, along with communication guidelines for 15 agencies in Central and Eastern Europe.
Both in the area of building the client’s expert image and communicating with start-ups, competition is high, and 2017-2019 is a real “rash” of various gas pedals, projects and competitions. Part of the strategy, therefore, was to communicate the international background and experience of InnoEnergy, which has already supported several hundred innovations.
Preparation of a special, extensive toolkit for HUBs (independent entities, representing the Competition Organizer in a given country, i.e. gas pedals, incubators, etc.) and foreign agencies, as well as completed FAQs, which they were able to use both when talking to journalists and when communicating with participants.
Media relations (business, start-up, technology, energy and industry media)
Conducting English-language communications on social media (Facebook, Twitter, LinkedIn)
Developing English-language content for the blog (success stories of start-ups)
Graphic consistency of all materials - we designed each of the graphic elements - from the website and social media graphics, to the presentations for Partners, to the graphic design of the PowerUp finals!
Consistent project communication across all target markets
Increasing the number of entries to the competition by up to 100% every year
publications in Polish media during the three editions of the competition (154 in 2017, 495 in 2018, 645 in 2019).
Deepening the discussion in more than a dozen of the most important business and opinion-forming titles in Poland (including Rzeczpospolita, Gazeta Wyborcza, Dziennik Gazeta Prawna and others)
Acquisition of numerous outreach media patrons (including Business Insider, Nowy Przemysł, Magazyn Przemysłowy, INN Poland, Kierunek Energetyka)
Strengthening the position of the competition within the InnoEnergy organization
Learn more about our experience and see how we will respond to your needs!
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Przykładowe realizacje
