Green Caffè Nero 20th anniversary
Green Caffè Nero is a chain of cafes created from the merger of the Polish brand Green Coffee with the world’s largest private chain of cafes, Caffè Nero. Today, Green Caffè Nero is more than 1,000 employees and almost 80 cafes in Warsaw, Krakow and Wroclaw.
How did we help the brand with its 20th anniversary communications?
Our task was to develop effective tools for communicating the brand’s values on social media as part of the 20th anniversary celebration.
For internal use
We designed and gave life to an “explainer video” animation showing the highlights and milestones of GCN over the past 20 years.
What was our process?
Agreement on basic parameters of animation, graphic style, length and channels of later distribution.
Preparation of the script, narration, voiceover recording and scene plan.
Design of static animation frames, presenting successive scenes and animated elements.
Animation of elements, audio/video editing and finalization.
What are the outcomes of our work?
Thanks to the realized materials, we showed that GCN is not only high-quality products and good coffee, but also amazing people with passion who identify with the brand and create its value. The resulting materials were published on the client’s social media channels, where they enjoyed a warm reception.
Do you want to do a similar digital project? Write us!
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