Logo Planet Partners – Kolor

DIGITAL

Green Caffè Nero 20th anniversary

Green Caffè Nero is a chain of cafes created from the merger of the Polish brand Green Coffee with the world’s largest private chain of cafes, Caffè Nero. Today, Green Caffè Nero is more than 1,000 employees and almost 80 cafes in Warsaw, Krakow and Wroclaw.

Klatka z filmu / GCN
Klatka z filmu / GCN
Kawa / GCN

How did we help the brand with its 20th anniversary communications?

Our task was to develop effective tools for communicating the brand’s values on social media as part of the 20th anniversary celebration.

Mini-interviews

We recorded a series of interviews with GCN employees and developed short videos based on them to communicate employees’ positive experiences with the brand.

Street survey

We conducted a video street poll outside GCN’s Krakow cafes, in which we asked passersby about their memories and associations with year 2003.

Explainer video

For internal use

We designed and gave life to an “explainer video” animation showing the highlights and milestones of GCN over the past 20 years.

Explainer video / GCN
Kubek GCN

What was our process?

Agreement on basic parameters of animation, graphic style, length and channels of later distribution.

Preparation of the script, narration, voiceover recording and scene plan.

Design of static animation frames, presenting successive scenes and animated elements.

Animation of elements, audio/video editing and finalization.

Ziarna kawy / GCN

What are the outcomes of our work?

Thanks to the realized materials, we showed that GCN is not only high-quality products and good coffee, but also amazing people with passion who identify with the brand and create its value. The resulting materials were published on the client’s social media channels, where they enjoyed a warm reception.

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