
At the time of the beginning of our cooperation, Sener had already been present on the Polish market for 10 years, and for the past four its Polish branch had specialized in the space sector. Despite the Sener group’s significant position on the international market, the company was hardly recognizable in Poland.
Our team’s task was to build the client’s recognition and expert positioning with respect to two key audiences:
stakeholders - the business community and representatives of public administration, as well as
public opinion - recipients interested in space as a hobby and laymen.
The baseline analysis allowed us to identify a number of challenges. The most important is the client’s operation in a relatively unrecognized industry, about which few media and journalists write. Moreover, Sener’s projects are complex mechanisms with a specific purpose – telling about them in an accessible way is not an easy task, both for the expert and the journalist.
How do you get journalists interested in the topic of space technology?
How to show the importance of complex mechanisms in an accessible way?
How do you increase your company's visibility among audiences not interested in the space on a daily basis?
How to show that the Client's actions have a positive impact on the Polish economy?
We began our cooperation with Sener Polska with a detailed study of the situation in the media market, taking into account the activities of the client’s closest competitors. Based on the study, we prepared an image strategy, taking into account the most important communication challenges, along with identification of target groups and recommended tools. We still use this document today, updating it as needed.
Since the beginning of our cooperation with Sener, media relations has been an important tool for us. Regularly arranging the presence of the company’s representatives in industry and general media is aimed at increasing recognition and building a position as expert commentators on events in the space sector.
Since an important aspect of our activity is reaching out to stakeholders, we have also conducted mapping of this target group. We are targeting them with Sener Poland’s Social Impact Report, issued annually, which shows the company’s most important achievements in the development of the Polish space sector and economy.
Operations strategy
Media relations
Social Contribution Report
Employer branding
Media audit
total media coverage in which materials related to Sener Polska have been published since 2016 (according to the Media Monitoring Institute and Press Service)
of the most media visible companies in the Polish space industry in the "Report on the image of the space sector in Poland," prepared on behalf of the Industrial Development Agency S.A. by the European Space Foundation (2018)
Increase in the number of qualitative job offers submitted to the company compared to the period before the start of the activities
Confirmed by the client a significant increase in the favorability of those around his company making it easier to do business
In 2020, after 4 years of cooperation, we conducted a media audit among journalists from business, news and industry titles, which showed that 100% of the journalists surveyed are familiar with Sener Poland's activities, 90% know at least one expert from Sener Poland
Learn more about our experience and see how we will respond to your needs!
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