Client
Interface
Cooperation
Project
Phase I (2018) - Expert positioning of the Interface brand among B2B clients and Polish trade media (architecture, ecology, design);
Phase I (2018) - Build brand leadership in the topics of modular flooring design and manufacturing and sustainability efforts in the context of commercial and office space design.
Phase II (2019/2020) - Promotion of the Lessons for the Future report, developed by the brand to celebrate the realization of Mission Zero (eliminating the negative impact of operations on the environment)
Phase II (2019/2020) - Continue to build Interface's position in the trade media as a sustainability leader and mentor
Our collaboration with Interface w began with an extensive analysis of competing brands’ communications, particularly in the B2B field. The analysis showed that the subject of floor finishes is hardly ever discussed in the trade media in anything other than a visual context, and the interior element in question is rarely prioritized. The market research became the starting point for the conception of Poland’s first flooring trendbook, which we invited independent experts, who are also representatives of the client’s key target groups, to co-create. Promotion of the publication in the media was accompanied by simultaneous search for opportunities to inform about the brand’s environmental achievements. Among other things, we carried out activities in this area in reference to the then ongoing discussion in the media about ecology, accompanying the UN Climate Summit.
Mapping target groups and media for Interface brand communication in Poland
Planning and editing of the first flooring trendbook "Flooring Matters" under the auspices of the Interface brand with the participation of independent experts
Media relations
Creative mailing to representatives of the target group
Contacts and negotiations with representatives of industry events
Language audit of the Polish-language part of the Interface website and development of selected sections
leading B2B target group representatives in Poland met the news of the brand's Mission Zero success story
publications promoting the Lessons for the Future report, covering key media in the architecture and design industry
Arranging expert interviews with Interface representatives, presenting the brand as one of the world leaders in sustainability
Build Interface's brand expertise in modular flooring design and sustainability by reaching designated target groups with key messages
Strong interest in Poland's first trendbook on flooring in commercial buildings
Learn more about our experience and see how we will respond to your needs!
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed mi justo, pretium vel magna vitae, condimentum luctus quam. Aenean feugiat dolor vitae neque sollicitudin, in hendrerit elit vehicula. Nullam molestie est libero, vel ornare augue lobortis quis. Pellentesque aliquet consequat mi, nec efficitur augue fringilla a. Sed ornare nec tellus et vulputate.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed mi justo, pretium vel magna vitae, condimentum luctus quam. Aenean feugiat dolor vitae neque sollicitudin, in hendrerit elit vehicula. Nullam molestie est libero, vel ornare augue lobortis quis. Pellentesque aliquet consequat mi, nec efficitur augue fringilla a. Sed ornare nec tellus et vulputate.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed mi justo, pretium vel magna vitae, condimentum luctus quam.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed mi justo, pretium vel magna vitae, condimentum luctus quam.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed mi justo, pretium vel magna vitae, condimentum luctus quam.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed mi justo, pretium vel magna vitae, condimentum luctus quam.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed mi justo, pretium vel magna vitae, condimentum luctus quam.
Przykładowe realizacje
