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CASE STUDY

#ProtectTheFuture campaign

Russia’s aggression against Ukraine has underscored the delicate nature of a sense of security in our region and has reinforced the importance of Poland, Lithuania, Latvia, and Estonia being members of NATO. We worked with online creators as part of the ongoing #ProtectTheFuture campaign to transform young peopleÔÇÖs understanding of NATO.

As an executive agency, we were responsible for logistics, contacting Polish talents (Maciej Musial, Maria Andrejczyk, MrSetoKami and GrabaGra), coordinating and assisting in the production of content in line with the campaign’s goals and co-organizing the campaign’s closing event, supporting the lead agency M&C Saatchi World Services.

Conversation with Secretary General @jensstoltenberg, generals and ambassadors during the visit in NATOÔÇÖs Headquarters, gave me the feeling that we are not only an alliance of interests, but an alliance of values.

Vilnus. My grandfathersÔÇÖ most beloved city, where he spent his happiest moments in life before the II World War. There he was imprisoned by Gestapo and NKVD.

While being on the NATO summit I thought about him a lot. How happy he would be that in his beloved city, the leaders of all NATO countries, the strongest defensive alliance, meet.

NATO gaming tournament

ELEKTROWNIA POWISLE | WARSAW, POLAND

The final element of the campaign was a gaming event we co-hosted on October 30, 2023 at the Elektrownia Powisle in Warsaw. Alliance representatives, including the Assistant Secretary General, and gamers came together to talk about unity and security, the key values of the campaign, in the form of a game livestreamed on Twitch. The gameplay based on the games “Among Us” and “Party Animals” also allowed an important discussion to take place in a casual setting, showing the importance of cooperation towards a common goal.

The Planet Partners team, as an executive agency, together with external suppliers, took care of: gaming infrastructure (including streaming stations and all the necessary technical facilities), stage, Free 2 Play zones, where you could relax with your favorite games – both classic, arcade-type and newer titles, space arrangement, catering, and streaming setup.

We invited key Polish media to the event, whose representatives were eager to attend.

Engaged Twitch Creators

Watch the event livestream

Photo gallery

The campaign attracted media attention