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Secure and reliable customer communication from the challenging video surveillance industry

Axis Communications offers a full range of video surveillance and data analytics solutions for a broad spectrum of industry segments and applications (manufacturing, retail, transportation, industrial, government).

Client

Axis Communications

Cooperation

Long-term

Market

Poland

Challenge

Presentation of Axis Communications as a developer of advanced and effective video surveillance solutions (IP cameras).

Creating an image as an expert and consultant who is committed to raising awareness of how such systems work.

Solution

Prepare and effectively distribute high-quality articles and press releases that present Axis as the market leader in video surveillance solutions for a wide range of industry segments.

Organization of B2B meetings of Axis' partners, PR support at conferences and trade shows, design and coordination of custom marketing and PR projects for Axis

Results

Developing a strong image for Axis as an expert in video surveillance systems.

An effective introduction to industries where Axis had no previous presence.

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Narzędzie 1

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