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Unusual opening of new investment, communication with business and administration at local level

The Bonarka for Business (B4B) office complex is an investment consisting of 8 modern A-class office buildings, with a total area of 75,000 sqm. Another 20,000 sqm will be developed. The complex of modern office buildings forms a compact layout with a central street and square, which in turn refers to the function and character of a traditional city square. The well-designed public space has been recognized with numerous awards, including the “artURBANICA 2012”.

Client

TriGranit

Cooperation

Project

Market

Poland

Challenge

Preparing the opening of the next building in the complex in such a way as to encourage both visitors and the media

Build and strengthen relationships with TriGranit's key audiences - current and potential tenants, building designers and contractors, local government representatives

Interest of new potential customers in B4B's offerings and TriGranit's investment plans

Solution

Develop an interesting and creative concept for the event

Using the industrial (still in its raw state) space of the building as a backdrop for the setting of the event

Opportunity for an unusual tour of the office building

Results

EVENT

100

guests of the opening ceremony (a record number) - business partners, representatives of local authorities, tenants, journalists.

MEDIA RELATIONS

30

publications on TriGranit's new office building and investment plans in Krakow in general and trade media.

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Narzędzie 1

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Przykładowe realizacje

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