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Insights

Sometimes the most difficult task of a PR professional is to explain the ins and outs of his own profession and the rules of the agency – especially one working remotely. That’s why we created a knowledge base, where we share our knowledge and experience gained over the years. What tools does a PR person use? How to prepare for a media interview? Why is it worth starting cooperation with an agency with a joint training? Answers to these questions can be found below.

Can it be measured? Find out how to assess the effectiveness of media activities

Karol Maćkowiak

Companies engaging in media activities is often an important puzzle of a whole brand or product communication strategy. Evaluating effectiveness helps determine directions for further action. How can this be done in PR? Is it possible? We figure it out in this blog post

More than just pencil and paper – learn about tools to increase efficiency in the creative industry

Michał Bykowski

It doesn’t take long to realize that working in creative departments involves not only having good ideas but also being able to manage your time effectively. A well-chosen set of tools can speed up and streamline the duties of anyone who struggles with content creation on a daily basis. In this article, we'll outline some reliable solutions to take the stress out of routine tasks and make your daily design process easier. You can rest assured that future ASAPs actually will get done as quickly as possible.

6 questions worth asking your PR agency at the start of cooperation

Karol Maćkowiak

You are aware of what and how important PR is for your company or institution, you are after the first contact with the representatives of the agency and you start to feel that more questions arise in your head. Yes, this is the right time to ask them. And if you have doubts that you haven't forgotten something important, take a look at our list.

There is no Industry 4.0 without proper communication

Agnieszka Mrozowska

When searching the web for the collocation ‘industry and communication’, you usually get results related to data transmission, efficient network communication, robot communication, the Internet of Things (IoT) or Industry 4.0. And very rightly so, but it's not the kind of communication I'm going to write about today. Instead, I will show you, using four different areas as examples, that the manufacturing industry - just like any other sector - needs a well-thought-out communication strategy. Such strategy should be based on PR activities that are tailored to the company's business goals and different audiences.
  • CSR, employer branding, greenwashing, industry 4.0, IoT, sustainability

Online conference – here’s what to keep in mind

Katarzyna Czarnecka-Żołnierczuk

Online events have now become a permanent fixture in the marketing and business world. This form of meetings, which was indispensable during the pandemic, has opened up new possibilities and amazed with really good outreach. However, hosting an event in the virtual world has not simplified the work of organizers. Whether planning a trip to a Caribbean beach or transferring participants to one merely virtually, everything requires careful planning, checking and implementation.
  • online conference, press meeting online, webinar

Public Relations is more than just press releases. How does a communications agency support its Clients?

Natalia Kapka

As you say PR agency, you think of press releases. The connotation is correct as far as it goes, but is it enough? Public Relations is often associated with the work of a press officer responsible for contact with the public. This is, of course, one of the services, but the possibilities of our agency continue beyond there. One could say that they are only beginning.
  • advertising campaigns, content marketing, PR, social media

REPORTS

Summary of Eastern European Market

The report gathers data on the communication environment in the region, enabling the selection of appropriate communication tools.

How do you effectively monitor and measure reputation and brand image online?

A compendium of knowledge on measurability of PR activities, created on the basis of many years of experience, professional literature and scientific research.

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