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Agnieszka Mrozowska

Communications Consultant

Specialises in planning and implementation of media relations activities as well as organising events and providing them with adequate communication activities. Experienced in managing brand profiles in social media both in terms of designing the dedicated content, organising competitions and conducting promotion activities.

Author's insights

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There is no Industry 4.0 without proper communication

When searching the web for the collocation ‘industry and communication’, you usually get results related to data transmission, efficient network communication, robot communication, the Internet of Things (IoT) or Industry 4.0. And very rightly so, but it's not the kind of communication I'm going to write about today. Instead, I will show you, using four different areas as examples, that the manufacturing industry - just like any other sector - needs a well-thought-out communication strategy. Such strategy should be based on PR activities that are tailored to the company's business goals and different audiences.