Management graduate with a specialization in online marketing and advertising. Planet's encyclopedia of influencers and a secret weapon in the implementation of creative campaigns. PR-wise, she grew up in the manufacturing industry. Now specializes in reputation management for lifestyle brands. A prominent voice in the agency responsible for client and media relations.
The last few years on the web have been continuously passing under a huge and shimmering in all possible colors sign of influencers. Internet celebrities have taken the online influencers by storm. Over time, their image and sales potential has also been recognized by brands increasingly choosing to work with content creators. What can we expect from sponsored content in the coming months?