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Katarzyna Czarnecka-Żołnierczuk

Account Manager

She has many years of experience in creating and implementing integrated campaigns in the areas of consumer, corporate and financial communications, as well as brand PR. She has carried out activities for clients in the areas of finance, pharmaceuticals, lifestyle and social campaigns. A graduate of the Jagiellonian University, she is a communications specialist by training, a journalist and a cultural expert.

Author's insights

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Online events have now become a permanent fixture in the marketing and business world. This form of meetings, which was indispensable during the pandemic, has opened up new possibilities and amazed with really good outreach. However, hosting an event in the virtual world has not simplified the work of organizers. Whether planning a trip to a Caribbean beach or transferring participants to one merely virtually, everything requires careful planning, checking and implementation.