This report is the result of cooperation between the agencies and communication companies which are members of the Eastern European HUB of the Global Com PR Network. What we wanted to achieve was to compile data and information about the communication landscape in the region so that corporations planning to move into each market could assess their possibilities and options. The report is also aimed at helping the reader to understand the specifics and nuances of each market, something which will aid managers and decision-making units in choosing the right tools and solutions for their communication efforts in each country.
LUKASZ WILCZYNSKI CEO Planet Partners Regional Manager GlobalCom PR Network
This question was born with the birth of the public relations industry, and even today experts have a problem with delivery of a clear answer. Our CEO, Lukasz Wilczynski undertook this task and wrote down the results of his work in the form of a substantive article. This is a compilation of knowledge about PR measurement methods, created on the basis of many years of experience, professional literature and research.
In this article you will find out about:
effective determination of PR goals,
quantitative and qualitative indicators in ePR operations,
methods of analyzing information from digital channels,
tools for monitoring and analyzing PR operations in digital channels.
Goals set before PR should always be linked to the business goals of the organization.
Just as there isn’t a universal recipe for success, there are no universal indicators either.
KPIs are values which aren’t ready-made answers but rather indicators that should
be used to form answers.
Measurability is a process / research that requires comparing your results with others (competition, or your own actions across time)