Strategies and consultancy

Audits

• conducting the analysis of the initial situation in form of a communication audit using original tools and methodology
• preparing media and social media monitoring reports (statistics and the tone of publications; the quality analysis of results; expert opinions)
• checking the corporate and institution identity (systems of visual identification, communication language)
• preparing expert guidelines for future management of the brand/company communication

Data-driven communication

• analysis of communication campaigns (also those of market competitors)
• data communication
• developing and optimisation of campaigns based on given data
• strategic support in establishing buyer persona i communication persona

Market reports

• preparing branch marketing reports (image, ways of communication, case studies)
• substantial and graphical preparation of trend books (identification of trends in a given branch with expert and opinion leaders commentaries)
• preparing expert opinions in strategic areas of companies and institutions’ communication

Communication strategy

• planning strategies for new brands (brand basics – the essence, big idea, key messages, identity design: brand name and the system of visual identification, insights and brand positioning, brand communication)
• rebranding (repositioning, change of brand identity, new communication)
• developing strategies and communication plans (sales and image goals, communication target groups, tools and channels, budget, media plans, implementation plan)

International communication 

• planning the brand communication presence on foreign markets
• developing international communication plans in cooperation with local agencies being a part of GlobalCOM network and acting as our branches
• coordinating projects implemented simultaneously on numerous markets by various agencies (local) or marketing departments/branch offices of our clients
• communication support for Polish clients planning to enter foreign markets:

Media trainings

• planning personal image strategies of managers together with implementation workshops
• media trainings from scratch
• operational preparation of company’s key persons for public speeches (controlling stress, behaving in front of the camera)
• training how to deliver presentations in front of audience

Communication advisory

• ongoing support in taking decisions concerning the scope of communication
• current media recommendation (scope, target groups, budget)
• content creation advisory
• mapping of influencers and opinion leaders