Effective strategic planning, which should include the business goals of the given entity must always be based on a comprehensive assessment of the starting point.
Strategies and consultancy
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Oferujemy następujące usługi:
Audits
- conducting the analysis of the initial situation in form of a communication audit using original tools and methodology
- preparing media and social media monitoring reports (statistics and the tone of publications; the quality analysis of results; expert opinions)
- checking the corporate and institution identity (systems of visual identification, communication language)
- preparing expert guidelines for future management of the brand/company communication
Data-driven communication
- analysis of communication campaigns (also those of market competitors)
- data communication
- developing and optimisation of campaigns based on given data
- strategic support in establishing buyer persona i communication persona
Market reports
- preparing branch marketing reports (image, ways of communication, case studies)
- substantial and graphical preparation of trend books (identification of trends in a given branch with expert and opinion leaders commentaries)
- preparing expert opinions in strategic areas of companies and institutions’ communication
Communication strategy
- planning strategies for new brands (brand basics – the essence, big idea, key messages, identity design: brand name and the system of visual identification, insights and brand positioning, brand communication)
- rebranding (repositioning, change of brand identity, new communication)
- developing strategies and communication plans (sales and image goals, communication target groups, tools and channels, budget, media plans, implementation plan)
International communication
- planning the brand communication presence on foreign markets
- developing international communication plans in cooperation with local agencies being a part of GlobalCOM network and acting as our branches
- coordinating projects implemented simultaneously on numerous markets by various agencies (local) or marketing departments/branch offices of our clients
- communication support for Polish clients planning to enter foreign markets:
Media trainings
- planning personal image strategies of managers together with implementation workshops
- media trainings from scratch
- operational preparation of company’s key persons for public speeches (controlling stress, behaving in front of the camera)
- training how to deliver presentations in front of audience
Communication advisory
- ongoing support in taking decisions concerning the scope of communication
- current media recommendation (scope, target groups, budget)
- content creation advisory
- mapping of influencers and opinion leaders
