HID GLOBAL – communication activities
HID Global is a global company (part of Assa Abloy) delivering products, services, solutions and „know-how" on creating, managing and using secure authentication (intelligent cards, tags, tokens and others) in both logical and physical access control.
Goals
- Making the addressees conscious about the brand (so far familiar mainly in the banking sector and practically non-existent in others).
- Creating an image of an expert on activities requiring big trust for the provider.
- Showing that activities linked to access control are not just the literal access to systems or buildings but also advanced service management.
Solutions
- Delivering high quality materials for publication in branch, business and technology media showing HID as the branch expert.
- Actively reacting to events being a pretext for comments.
- Content marketing
- Support during speeches and presentation on conferences.
Effects
- Reaching new sectors (confirmed by inquiries)
- Increase in interest from the media.
