HID GLOBAL – communication activities - Planet Partners
Communication

HID GLOBAL – communication activities

HID Global is a global company (part of Assa Abloy) delivering products, services, solutions and „know-how" on creating, managing and using secure authentication (intelligent cards, tags, tokens and others) in both logical and physical access control.

Goals

  • Making the addressees conscious about the brand (so far familiar mainly in the banking sector and practically non-existent in others).
  • Creating an image of an expert on activities requiring big trust for the provider.
  • Showing that activities linked to access control are not just the literal access to systems or buildings but also advanced service management.

Solutions

  • Delivering high quality materials for publication in branch, business and technology media showing HID as the branch expert.
  • Actively reacting to events being a pretext for comments.
  • Content marketing
  • Support during speeches and presentation on conferences.

Effects

  • Reaching new sectors (confirmed by inquiries)
  • Increase in interest from the media.

HID Global

Przykładowe realizacje z: Communication