WEBCON – communication consulting and expert identity building. | Planet Partners
Communication Strategies and consultancy

WEBCON – communication consulting and expert identity building.

WEBCON is a developer of an advanced low-code platform for digitizing and automating business processes and workflows and documents. The system enables fast and agile delivery, easy-to-modify business applications – without coding, and thus provides effective optimization of the organization’s processes – from supportive to business-critical.

Goals

  • Building WEBCON’s position in Poland as a leader in low-code Business Process Management software.
  • Educating target groups on the subject of low-code solutions.
  • Reaching out with the message to those who decide to purchase software and new solutions for the company (IT decision-makers, CEOs, directors, project managers).
  • An additional challenge at the beginning of the cooperation was building the brand of an attractive IT employer (in Cracow – a city with a lot of competition in this area).

Solutions

  • Preparation of a communication strategy with the creation of a detailed communication plan;
  • Building and consolidating the company’s expert identity in the media;
  • Preparation of high-level content (content marketing):
    • substantive articles,
    • expert commentaries,
    • case studies/success stories
  • Media relations (including – arranging interviews and expert commentary);
  • Support in editing and design of graphic materials complementary to the published content;
  • Communication consulting.

Effects

  • At least 60 high-value media publications targeting Webcon’s target groups each year;
  • Ongoing cooperation with media outlets such as Rzeczpospolita, Computerworld, and Newseria;
  • Successfully building Chief Business Development Officer Łukasz Wróbel’s position as an expert in low-code platforms.

Przykładowe realizacje z: Communication