Planet Partners is a public relations and strategic consulting agency that focuses on communication for technology companies, including software firms, medtech startups, fintech, space, defense, and cybersecurity sectors. We also collaborate with industrial companies. Our expertise encompasses B2B, scientific research, and patent communication.
Our mission is to assist organizations in building their reputations, boosting recognition, and growing their businesses through effective PR, marketing, and public affairs initiatives. We develop comprehensive communication strategies and guarantee their consistent implementation across various channels, including traditional media, digital platforms, industry events, and activities that connect business and politics.
We combine technical, business, and communication skills to act as strategic advisors instead of just performing PR tasks.
Communication in the technology and B2B sectors differs greatly from mass-market messaging. Companies engaged in innovation, industry, IT, or advanced services need messaging that is both accurate and easy to understand.
Planet Partners’ experts excel at translating complex technological solutions into language that resonates with business and media audiences, highlighting their market value and practical applications. This helps clients position themselves as industry leaders, build trust, and support sales efforts.
Furthermore, B2B clients are often not just individual buyers but entire procurement teams. Gartner’s research indicates that these teams can include as many as 15 members with different levels of influence over supplier decisions, underlining the importance of diverse communication strategies that reach multiple departments and roles.
We provide a broad array of communication services tailored to clients in the technology, industrial, and B2B sectors:
- Communication Strategy and Strategic Consulting – developing comprehensive PR plans aligned with business goals,
- Media Relations and Press Office – managing relationships with journalists, preparing press materials, organizing conferences and briefings,
- Expert Positioning and Thought Leadership – supporting company leaders in establishing their reputations as industry voices,
- Crisis and Issue Communication – creating crisis plans and assisting management during challenging situations,
- Content Marketing and Storytelling – producing articles, reports, e-books, podcasts, and case studies,
- Employer Branding – phelping companies develop an employer brand that attracts and retains talent, including creating strategies, defining EVP, and planning internal and external communication,
- Internal Communication – designing and executing internal communication systems to promote collaboration, cultural values, and employee engagement, including change communication, tool development, and manager training,
- Social media and Digital PR – managing campaigns across social media channels,
- Public Affairs – developing relationships with regulators, government agencies, and industry associations,
- Investor Relations – we provide a broad array of communication services tailored to clients in the technology, industrial, and B2B sectors.
Yes. Planet Partners is one of the few agencies in Central and Eastern Europe that specializes in space sector communication. For nearly 20 years, we have supported companies and institutions involved in designing satellites, rockets, Earth observation systems, space software, and scientific missions.
Thanks to our knowledge of the space industry’s specifics and regulations, we blend technical storytelling with business and educational perspectives. Our work includes industry PR and campaigns that showcase space technologies within the economy and daily life.
In AI, we help clients build trust and understanding around their solutions. While AI attracts a lot of interest, it also raises questions about ethics, security, and regulation. Planet Partners assists AI companies in developing communication strategies that explain the technology’s definition, how it works, and its real-world applications.
We assist startups and large companies in establishing themselves as credible innovators and offer guidance on regulatory compliance and communication.
Our main advantage is our specialization. We are not a generalist agency; from the beginning, we concentrate on technology, industry, and science—enabling us to communicate effectively with engineers, scientists, and managers (inluding C-level).
Our ability to blend market knowledge, technical expertise, and communication skills makes us valuable strategic partners. Over more than 10 years, most of our projects have been B2B-focused—understanding how to reach decision-makers and optimize communication budgets.
Yes. We help clients enter international markets by customizing communication strategies to fit local cultures, regulations, and media landscapes. We collaborate with over 100 partner agencies globally, allowing us to run PR campaigns across Europe, the U.S., and beyond.
Absolutely. Crisis communication is a fundamental part of our services. We assist companies in preparing procedures, training teams, and developing action plans. During crises—such as cyberattacks, failures, or negative publicity—we support management in decision-making to reduce reputational harm.
We begin with a communication audit to assess current activities and needs. Then, we develop a customized PR strategy aligned with business goals. Implementation includes content creation, media outreach, digital campaigns, events, and educational initiatives. We regularly report on results and adjust our approach as needed.
Our clients include startups, scaleups, tech companies, scientific institutions, industry groups, and public agencies. We undertake local and global projects – examples are available in the Case studies section.
The easiest way to reach us is by using the contact form on planetpartners.pl. You can also email newbusiness@planetpartners.pl or call +48 516 086 086. Our teams are primarily based in Warsaw and Krakow, but we serve clients throughout Poland and beyond.