Insights

Sometimes the most difficult task of a PR professional is to explain the ins and outs of his own profession and the rules of the agency – especially one working remotely. That’s why we created a knowledge base, where we share our knowledge and experience gained over the years. What tools does a PR person use? How to prepare for a media interview? Why is it worth starting cooperation with an agency with a joint training? Answers to these questions can be found below.

Online conference – here’s what to keep in mind

Katarzyna Czarnecka-Żołnierczuk

Online events have now become a permanent fixture in the marketing and business world. This form of meetings, which was indispensable during the pandemic, has opened up new possibilities and amazed with really good outreach. However, hosting an event in the virtual world has not simplified the work of organizers. Whether planning a trip to a Caribbean beach or transferring participants to one merely virtually, everything requires careful planning, checking and implementation.
  • online conference, press meeting online, webinar

Public Relations is more than just press releases. How does a communications agency support its Clients?

Natalia Kapka

As you say PR agency, you think of press releases. The connotation is correct as far as it goes, but is it enough? Public Relations is often associated with the work of a press officer responsible for contact with the public. This is, of course, one of the services, but the possibilities of our agency continue beyond there. One could say that they are only beginning.
  • advertising campaigns, content marketing, PR, social media

Remote agency work behind the scenes

Katarzyna Matczuk

Working remotely is a daily occurrence for our team, but we often hear people asking how an agency that doesn't have a permanent office works. When working from more than ten different locations scattered around the country, can we meet regularly for coffee? How do we work with the media? Find out what the work of a remote agency looks like behind the scenes.  
  • home office, PR agency work, remote agency efficiency, remote work

PR Tech Stack, essential tools for every PR professional

Justyna Węglarz

The scope of our responsibilities is growing dynamically and we are finding that a paper calendar and handwritten notes are no longer sufficient. Thanks to increasing digitalization, we are using solutions that help us in our daily duties. Which tools do we not part with in our work?
  • copywriting, media monitoring, PR tools, project management

Can artificial intelligence be creative? Commercial use of neural networks in the creative industry

Mateusz Bogusz

In addition to technical applications, can artificial intelligence be useful in the creative industry? According to Polish law, can AI be the author of a work protected by copyright law? How to create a drawing of an astronaut playing basketball with cats in space if you are not a graphic designer?
  • ai, artificial intelligence, creativity, DALLE, neural network, user generated content

Can PR support sales?

Martyna Kalinowska

In a world of information chaos and ubiquitous advertising, it is PR activities that form the basis of effective and efficient sales. PR is increasingly effective in entering where advertising cannot.

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advertising campaigns ai artificial intelligence content marketing copywriting creativity DALLE home office media monitoring neural network online conference PR PR agency work press meeting online project management PR tools remote agency efficiency remote work social media user generated content webinar

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