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Building an expert brand in the highly competitive business software market

WEBCON is the developer of an advanced low-code platform for digitizing and automating business processes and workflows and documents. The system enables fast and agile delivery, easy-to-modify business applications – without coding, and thus provides effective optimization of processes in the organization – from supportive to business-critical.

Client

WEBCON

Cooperation

Long-term

Market

Poland

Challenge

Building WEBCON's position in Poland as a leader in low-code Business Process Management software

Educate target groups on the topic of low-code solutions.

Reaching out with the message to those who decide to purchase software and new solutions for the company (IT decision makers, CEOs, directors, project managers).

An additional challenge at the beginning of the cooperation was to build the brand of an attractive IT employer (in Cracow - a city with a lot of competition in this area).

Solution

Preparation of a communication strategy with the development of a detailed communication plan

Building and consolidating the company's expert image in the media

Prepare high-quality content (content marketing): factual articles, expert commentary, case studies/success stories

Media relations (including - arranging interviews and expert commentary)

Support in the editing and development of graphic materials complementary to the published content

Communication consulting

Results

At least 60 high-value media publications targeting Webcon's target groups each year

Permanent cooperation with such media as Rzeczpospolita, Computerworld, and Newseria

Successfully building Chief Business Development Officer Luke Sparrow's position as an expert in low-code platforms.

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Narzędzie 1

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