Małgorzata Karwicka

Account Director

She started her professional career in radio and television. For nearly 10 years, she has been creating and implementing communication projects in B2B and B2C, mainly for technology and lifestyle companies. She specializes in media relations and consulting in communication and content marketing. She has been with our company since 2017, currently planning and supervising the work of the team. She graduated from the University of Lodz, with a degree in social communication, journalist and sociologist.

Author's insights

Conducting B2B communications is not often the dream of PR professionals. Building long-term relationships in the business community, reports, analysis or trendbooks will not all fall into the sexy category.

To say that 2020 was special is like saying nothing at all. The pandemic has verified whether what companies, institutions and public figures say about themselves coincides with reality, or exists only in the realm of visions. Last year tested our adaptability, our knowledge of new technologies, our productivity, but also our empathy with our customers and team, and our business agility and savvy.