Building a brand from the ground up for Europe’s largest Martian robot competition and communication of all editions of the event

The European Rover Challenge (ERC) is an annual event centered on a competition of Martian robots constructed by teams from around the world. The ERC is a meeting place for representatives of science, technology and business interested in developing innovative solutions in the field of mobile and space robotics.

AWARD-WINNING

Client

European Rover Challenge

Cooperation

Long-term

Market

Worldwide

Challenge

Reach a diverse target audience: from students from all over the world, to recruiters from engineering and technology companies, local and government authorities, to the scientific community, local communities and science enthusiasts.

Promotion of the ERC as the largest robotics and space event of its kind in the world

Focusing on communication priority - pointing out to the media that the ERC is no longer just one of a few Mars rover competitions, but an international robo tics competition - the world's largest robotics and space event

Embedding the ERC topic in the context of the development of the Polish space industry, cooperation between science and business, and in the context of the commercialization of space technology (a trend known as Space 4.0).

Positioning and presenting the ERC to the media and potential partners and sponsors as a project that nurtures young cadres for the space industry and a platform to promote talented and ambitious employees for the space sector

Solution

Comprehensive, year-round communication and promotional support for the project

Development and implementation of communication strategy, visual identity of the project;

Domestic and international media relations;

Handling press conferences and press office during the event;

Social media handling and website production.

Results

MEDIA RELATIONS

5.000

media publications during the seven editions of the event

EVENT

500.000

recipients of the 2021 edition on-site, broadcast on social media and on the website

MEDIA PATRONS

Acquisition of media patrons of the event: Rzeczpospolita, RMF FM, Space24

MEDIA RELATIONS

Presence in high coverage industry and opinion media, Polish and foreign, such as: Polsat, TVN 24, Onet Rano, Space Daily, National Geographic, Discovery Channel

INFLUENCER MARKETING

Information about ERC in social media of popular influencers: Filip Chajzer, Tomasz Kammel, Piotr Kosek (Astrofaza)

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Narzędzie 1

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