Sometimes the most difficult task of a PR professional is to explain the ins and outs of his own profession and the rules of the agency – especially one working remotely. That’s why we created a knowledge base, where we share our knowledge and experience gained over the years. What tools does a PR person use? How to prepare for a media interview? Why is it worth starting cooperation with an agency with a joint training? Answers to these questions can be found below.
You are aware of what and how important PR is for your company or institution, you are after the first contact with the representatives of the agency and you start to feel that more questions arise in your head. Yes, this is the right time to ask them. And if you have doubts that you haven't forgotten something important, take a look at our list.
When searching the web for the collocation ‘industry and communication’, you usually get results related to data transmission, efficient network communication, robot communication, the Internet of Things (IoT) or Industry 4.0. And very rightly so, but it's not the kind of communication I'm going to write about today. Instead, I will show you, using four different areas as examples, that the manufacturing industry - just like any other sector - needs a well-thought-out communication strategy. Such strategy should be based on PR activities that are tailored to the company's business goals and different audiences.
Online events have now become a permanent fixture in the marketing and business world. This form of meetings, which was indispensable during the pandemic, has opened up new possibilities and amazed with really good outreach. However, hosting an event in the virtual world has not simplified the work of organizers. Whether planning a trip to a Caribbean beach or transferring participants to one merely virtually, everything requires careful planning, checking and implementation.
As you say PR agency, you think of press releases. The connotation is correct as far as it goes, but is it enough? Public Relations is often associated with the work of a press officer responsible for contact with the public. This is, of course, one of the services, but the possibilities of our agency continue beyond there. One could say that they are only beginning.
Working remotely is a daily occurrence for our team, but we often hear people asking how an agency that doesn't have a permanent office works. When working from more than ten different locations scattered around the country, can we meet regularly for coffee? How do we work with the media? Find out what the work of a remote agency looks like behind the scenes.  
The scope of our responsibilities is growing dynamically and we are finding that a paper calendar and handwritten notes are no longer sufficient. Thanks to increasing digitalization, we are using solutions that help us in our daily duties. Which tools do we not part with in our work?