Building the image of an ideal venue for business meetings and content support

Hotel Kossak is a four-star boutique hotel in Krakow, located on the banks of the Vistula River, in close proximity to the Old Town and Wawel Castle. It offers three modern conference rooms, along with functional facilities, logistical solutions and experience in organizing all kinds of corporate events.

Client

Kossak Hotel

Cooperation

Project

Market

Poland

Challenge

Develop B2B communications in media relations and content marketing

Building the image of Hotel Kossak as an ideal venue for conferences and business meetings and positioning the Kossak Hotel team as experts and advisors on the production of such events

Solution

Develop a concept and plan to create weekly articles for the Knowledge Base for the hotel's website (content marketing)

Using social media to promote business events

Building a media expert position for the Kossak Hotel team

Supporting the hotel's social media communications - on Twitter and LinkedIn, with a focus on promoting MICE industry-related materials

Comprehensive development and promotion of an ebook - an alternative guide to Krakow entitled. "Otherwise in Krakow" being an attractive proposal of leisure activities for visitors to Krakow on short business trips, prepared by Hotel Kossak, according to the idea of supporting conference guests

Results

Build the Hotel Team's expert position in the field of organizing business events

24 expert texts in the Kossak Hotel Knowledge Base, providing valuable content for potential customers and supporting the SEO of the hotel website

An alternative guide to Krakow for conference guests - a bilingual ebook, which is a package of ready-made, non-trivial solutions for conference organizers in Krakow. Patronage of the publication is provided by KrakowConventionBureau.

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Narzędzie 1

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